Automatic responder services have been a key part of online marketing for many years now but what should you look for when choosing one?
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Ease of use - the whole point of automatic responder services is that they are automatic. The service should be really simple to use so that you can have it up and running within a few minutes.
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You should also be able to write all your emails in advance and simply schedule when they will be sent. The whole purpose is that once a person has joined your list you don't need to do any more
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Ability to "broadcast" - although you want to automate your emails there may be occasions when you need to send out an immediate email eg about a special offer. This is known as a broadcast and most automatic responder services will enable you to do this.
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Tracking and split testing - To make the most of your email list you need to know how many people open each email and which links they click on and then be able to improve. Tracking can tell you what people have opened and what links people have clicked. Split testing enables you to try and compare different opt in forms and different email messages.
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Customer Friendliness - Your customers will only buy if they feel comfortable with you. You can help this by choosing automatic responder services that make it really simple to join your list but also give them confidence that they can easily leave your list if the choose to do so.
Which then are the best automatic responder services out there? There are so many. However my experience online is that the top online marketers tend to use either Get Response or Aweber and these are the people who know what works.
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